Establish the theme of the website/product/app/etc.

Save time and improve communication within or outside your team.

Create a visual in the people’s head early on and let them see exactly what you’re planning and how their site/app/campaign will look like.

Translate a concept where words may fail.They also get client involved early on and provide tangible evidence of a ‘research phase’ that the client may not understand otherwise. Mood boards can prevent the unnecessary frustrations caused by not having a clear creative direction, and may cut the overall time spent on a project in half as a result of careful planning. Mood boards are also used in interior planning, painting, writing, and tons of other spheres.

A mood board is not essential for every type of project, but for major projects like web sites and applications, marketing campaigns, or developing a corporate identity system, they can be invaluable brainstorming and guidance tools. Why do you need mood boards?īasically, a mood board is a collection of images and text samples organized in some way that help explore the desired overall look and feel or tone of a project. We collected some tools and tips that will help you create mood boards in Miro. A mood board not only can give you inspiration, but also is an effective time-saver and invaluable component in the creative process. When it comes to creating a new website, application, or campaign it is always helpful to use mood boards, also known as inspiration boards.

Mood board template for website design